Episode 49
049: How to Grow Your Podcast Without Being Seen
What if podcast visibility didn’t require you to show up on camera constantly?
Many spiritual women entrepreneurs believe growth only comes from reels, livestreams, and endless social posting. There is another path. Strategic, keyword-driven naming, optimized episode titles, passive link placement, and concentrated 72-hour visibility spikes can dramatically increase discoverability without burnout.
When you combine foundational SEO, borrowed visibility, and simple behind-the-scenes systems, your podcast begins working for you. Visibility becomes sustainable, searchable, and aligned with your energy — allowing your voice to flow and your business to grow.
https://kpcreativemedia.com/name-your-podcast
Mentioned in this episode:
Inspirations with Pastor Wanda B: https://pod.link/1863992925
Transcript
Hello there, beautiful souls.
Speaker A:It is Kim Parkinson with podcasting for your spiritual business.
Speaker A:And we are going to do a little bit more on visibility this week.
Speaker A:So last week we had Jamie Haine in the house.
Speaker A:So we had Jamie here for episode 048 and she talked about reels and visibility on camera.
Speaker A:And normally I would take her freebie and I would kind of like break it down this week and I would really dive deep into it just to kind of give you more of some, like, implementation of her freebie.
Speaker A:She kind of gave us a couple of them and I really felt like I not only wanted to kind of go over other pieces of visibility, but I also wanted to kind of touch upon visibility without being visible.
Speaker A:And not to say that you can't do a reel, not to say that you can't do webinar and all of those other pieces.
Speaker A:And I'll touch upon those here in this episode as well.
Speaker A:But interestingly enough, almost immediately after that episode aired, a podcaster reached out to me and said, I need to pull back from being as visible on social media.
Speaker A:How can I continue to do the work that I'm doing with my podcast but not be so in everyone's face on social media?
Speaker A:I really need to pull back from social media at this time.
Speaker A:So, you know, I thought this is actually the perfect time because there's a lot of different organic and effort based things that maybe I didn't talk about in previous episodes and maybe you can rethink some of these now.
Speaker A:So this is kind of some hidden visibility on how to grow your podcast without always showing up on camera.
Speaker A:And again, if showing up on camera is your thing, great, I love that and please continue to do it.
Speaker A:But if you want to do some more maybe subtle approaches to your visibility, then I have a couple of, maybe some ideas, some tips, things to talk about.
Speaker A:So the first one that I want to talk about is the foundation, right?
Speaker A:And that foundation is going to be your keyword driven show name.
Speaker A:I cannot stress this any more than I have and I'm going to die on this hill because it works.
Speaker A:It works because if you have a podcast name that is very specific to what you are talking about and to whom you are talking to, if you can really nail that down in your podcast name, then you are going to be found in the searches.
Speaker A:I understand that you may be wanting to go with your brand name.
Speaker A:Maybe it's not your brand, but maybe it's your method, or maybe, maybe you just think it's a, it's an amazing name.
Speaker A:You know, you're like, oh, this feels, feels so aligned with me.
Speaker A:But if nobody is finding that organically, what matters more to you?
Speaker A:Being aligned with that name, having that branded name or having a name where people find you and then you can then invite them into more of your branded naming or your more aligned programs with that name that you love, Right?
Speaker A:So stop thinking about it as a person, as in, I just absolutely love this name, this is an amazing name.
Speaker A:And think of this more as something that a machine is going to be looking for because ultimately that's what it is, right?
Speaker A:Ultimately a machine is going to be kind of sorting through all of the 4 million podcast episodes that are out there and saying this person is looking for this and oh, yep, I found this and they're going to give it to them.
Speaker A:But if somebody has a podcast and I've mentioned this before, like, and I don't know, I don't, I'm not picking on any Amanda's by the way, but if you have a show called the Amanda show, it's not only one, not going to tell us what it's about, but it's also two.
Speaker A:There's going to be so many Amanda's because it's going to pull from any titles that do have Amanda in them, you know, somebody that may be popular, any host names that have Amanda in them, any descriptions that have Amanda in them, any episode names that have Amanda.
Speaker A:So if they had a guest on and her name was Amanda, all that's going to be pulled too.
Speaker A:So just be aware of that when you are naming them.
Speaker A:Now I do have brand new hot off the press.
Speaker A:I have a new 5 day free mini course that I would love to offer to you if you are struggling to find the right name for your podcast.
Speaker A:So if you would like to grab that free five day mini course, it's an email course specifically, so you can do that@kp creative media.com forward/name n a m E hyphen, your Y O U R hyphen podcast.
Speaker A:So it's name hyphen, your hyphen podcast.
Speaker A:So you can grab that, it's free.
Speaker A:Like I said, it's five days and it is just a mini course and it just kind of walks you through exactly my framework step by step on a magnetic podcast name.
Speaker A:So, all right, so not only do we know about the show names, which again, foundations here we're talking foundations number one, then we want to make sure that all those episode titles have keywords in them as well.
Speaker A:We want them to be Strong.
Speaker A:We want them to be searchable because again, they are the ones that the machine is going to be pulling from.
Speaker A:And if I can't stress this enough, also when you have your show name and your, your title of your episodes, please start with your keywords first.
Speaker A:Same with your description, right?
Speaker A:So make sure that your description, your episode titles and your podcast name itself all start with really amazing magnetic keywords or keyword phrases that are going to be searchable because that's going to just pull that up higher and higher.
Speaker A:So not only so name episode titles, optimize your, your description.
Speaker A:Okay.
Speaker A:If you need more assistance on any one of those, we do have a couple of episodes specifically around those.
Speaker A:If you are looking for a podcast description, you can look at episode or you can listen to episode 21 or if you are looking for more keyword strategies for your titles and whatnot, you can listen to episode 22.
Speaker A:Okay, so now number two, this is going to be passive visibility, the everywhere but you're nowhere strategy here, right?
Speaker A:So this is where you're going to do some kind of laid back approaches to visibility.
Speaker A:First, one easiest one I think you can do, put your podcast link in your email signatures.
Speaker A:Every email, here's your picture, here's your podcast link.
Speaker A:Maybe add like a listen to and your podcast name there, there's no effort there whatsoever goes out with every email that you send.
Speaker A:Whether or not that is a newsletter, whether or not that's just to a family friend or just to whatever.
Speaker A:You never know when your email gets forwarded and, or whether or not that person's like, oh, I didn't realize that.
Speaker A:And I'm going to go check that out.
Speaker A:So always simple, easy, add it to your email signature.
Speaker A:Make sure that your podcast is also listed on all of your social media link bios.
Speaker A:You want to have your podcast link there, right?
Speaker A:So, so you're sending them to that podcast to be listened to.
Speaker A:Now here's one thing that I do like.
Speaker A:I do like it.
Speaker A:If you have your podcast up onto your website and then you can send them to your website and podcast at the same time.
Speaker A:So in my case it's kp creative media.com forward slash podcast.
Speaker A:And so that way you're not only on my website listening to my podcast, but you are also there and can take, can take a look around, right?
Speaker A:See a little bit more about me and all that.
Speaker A:If you do not have a website or maybe you just, you know, you're just not really sure where to send them, you can send them to something Like POD Link, look up your show and then it's got like a little link right there.
Speaker A:Giving them the link to your hosting platform is good as well.
Speaker A:I would highly suggest not sending them to one platform or another, meaning sending them to Apple or specifically to Spotify.
Speaker A:You can do that.
Speaker A:And actually that works really well if you're doing an email inside of Substack.
Speaker A:But some people have very, very distinct feelings about Apple or Spotify.
Speaker A:So just be aware that, you know, maybe you want to send them to something that's, maybe they have options and Pod Link allows them to have those options.
Speaker A:All right, so here's another one that you could think of, right?
Speaker A:Anytime someone buys something from you, downloads a freebie from you, or books a call from you, they should see, hey, while you're here, start with episode 42 with that specific topic.
Speaker A:And it's just another way of getting them to click another link, learn more about you, and then, you know, get them to listen to your podcast episode.
Speaker A:So such a missed opportunity for so many creators is to have that podcast link in, in any one of your thank you pages.
Speaker A:Like I said, thank you, freebies, books, a call, anything like that.
Speaker A:It should always be on those pages that, that next page that happens once they've done something.
Speaker A:This is also going to be good for like a post purchase funnel.
Speaker A:This is inside of any of your onboarding emails.
Speaker A:So like, if you are a coach or maybe, maybe you're just doing a, you know, can't wait to see you at the next yoga retreat.
Speaker A:Don't forget, you'll want your yoga mat, you'll want your bolster, and by the way, why not listen to episode blah, blah, blah that I have on some of my favorite yoga poses is something like that could be really like a great onboarding email.
Speaker A:And it also could work like if you were coaching and be like, hey, while, while you're waiting for our meeting are, you know, while, while we're onboarding you and getting you into the program, here's an episode that you may want to listen to.
Speaker A:And that could actually be like a case study.
Speaker A:Like an case study.
Speaker A:So that would be a really great one too, as well.
Speaker A:I would always suggest giving them a very specific episode to start with.
Speaker A:Don't just say, hey, go listen to my podcast, but say specifically, I think that you should be listening to this one in any one of those.
Speaker A:Maybe not in your email signature.
Speaker A:That's really hard to do because you'd be changing it all the time.
Speaker A:But in a lot of those pieces, if it is a thank you for signing up for the newsletter.
Speaker A:Then maybe if you have a podcast episode specific about whatever it was that they, they just got, maybe they got onto your newsletter and you have a episode specific about your newsletter or something like that, you could send them to that something in conjunction with what they are doing would be good for each one.
Speaker A:And don't always send them to the same episode.
Speaker A:Right, send them to different episodes so that not just one episode's getting all the love.
Speaker A:Okay, so now number three is a 72 hour visibility spike.
Speaker A:Now this is effort based but strategic.
Speaker A:So we're going to talk about effort, but concentrated effort.
Speaker A:Okay?
Speaker A:So the 72 hour rule, this is what happens.
Speaker A:You release your episode and within 72 hours, this is the sweet spot.
Speaker A:You want as many people to download and listen to your episode within that 72 hours.
Speaker A:So that Apple, Spotify and all the rest of those say, hey, that episode was really popular.
Speaker A:Whenever somebody suggests, let's send that out to them.
Speaker A:Whenever anybody looks, we're going to send that out to them.
Speaker A:We're going to, we're going to pop that up higher in the algorithm.
Speaker A:We're going to send that out.
Speaker A:So that is just going to be more seen, more visible.
Speaker A:It's also going to be helpful if you wanted to get into any of those categories.
Speaker A:Like if you want to reach a, you know, top 250 in any of the categories that you're in.
Speaker A:If within 72 hour period you get a number of downloads, a certain number, I don't know what the number is.
Speaker A:It's an algorithm thing.
Speaker A:Right.
Speaker A:But if you get a, a certain number of downloads, then you'll rank in your category.
Speaker A:So a couple of things to think about when you are thinking about this 72 hour visibility spike, right?
Speaker A:So you might Want to within 72 hours after you're doing this.
Speaker A:And again, this is kind of effort based.
Speaker A:You might want to send out a quote graphic.
Speaker A:You might want to send out an audiogram.
Speaker A:Maybe it's going to be that 7 to 10 second clip.
Speaker A:That could be good.
Speaker A:A B roll.
Speaker A:B roll is one of those ones where it's just a small video of maybe the wind blowing.
Speaker A:I have a couple of B rolls on my Instagram where I'm just showing you the chickens walking through the yard.
Speaker A:And then you can overlay on top of that some audio or you could do like just some words on top of that with some music or something like that.
Speaker A:But the words would be very specific to your podcast episode.
Speaker A:That would be a great Way to kind of get more visibility without you being the visibility.
Speaker A:Right.
Speaker A:So if you're afraid of that, if you don't want to do that, another one is send out that newsletter within 72 hours.
Speaker A:Maybe post on substack within that 72 hours.
Speaker A:Do a live stream if you're, if you're comfortable with that.
Speaker A:Or a carousel.
Speaker A:That's always a good one.
Speaker A:Carousels right now are super popular, but you are going to really be condensing all of those within that 72 hour period after the podcast episode airs.
Speaker A:Because you really, really want people to just go and download and stream and listen to that episode within that 72 hours.
Speaker A:If, if you are interested in ranking in your category, this is going to help.
Speaker A:Okay.
Speaker A:It's just a little algorithm hack there.
Speaker A:All right.
Speaker A:Just a little bit.
Speaker A:All right.
Speaker A:Number four, social proof.
Speaker A:Okay.
Speaker A:This is kind of like, this is like a hidden authority builder, I guess, is what you're going to do.
Speaker A:So this is going to be.
Speaker A:When you're out with your friends, this is gonna be fun, right?
Speaker A:You're out with your friends.
Speaker A:Maybe you're at a backyard barbecue.
Speaker A:Not now, but maybe in the summer you're at a backyard barbecue or maybe you are at a networking event, right?
Speaker A:And you're talking to people and you're really like living it up.
Speaker A:What you can do is you can ask them to pull out their phone and then you can, you know, show them what your podcast is.
Speaker A:You know, open it up and then just say to them, you know, I'd love it if you would give me a review, especially on Apple.
Speaker A:Apple's really the, the one that does most of the reviews.
Speaker A:There are other ones, but everybody talks about Apple reviews.
Speaker A:Everybody knows how to do it.
Speaker A:You could do this in any kind of a networking event.
Speaker A:You could also do this after, say, like a group coaching call.
Speaker A:You know, be like, hey, I know you guys all listen to my podcast episode.
Speaker A:Did any of you give me a review?
Speaker A:Would you like to give me a review?
Speaker A:I'd love to give you a review.
Speaker A:Maybe like do a review swap, right?
Speaker A:That'd be really fun.
Speaker A:And then, you know, another little bit is if you wanted to maybe get them to go that next extra mile, if you had a group of clients and you were asking for that review, say in an email or in a group coaching or something like that, you could say, or even a yoga class or a meditation class.
Speaker A:If you're doing something like that, you could say, you know, if you want to give me a review on Apple, once you're done doing the review, if you could take a picture of it and send it to me and then I'll give you, you know, maybe half an free coaching.
Speaker A:It doesn't have to be anything monetary.
Speaker A:It could be just energetically you are giving them maybe, maybe you have a little mini course or something to give them.
Speaker A:So you could do that because that's free, right?
Speaker A:Well, I mean you've already done the course, so it's easy enough.
Speaker A:So just something that you're maybe giving them, but you're also getting a review and reviews help.
Speaker A:Also the algorithm say, hey, this person's getting reviews.
Speaker A:And if you do it all at once and you have like a big like review party or something like that, then again the algorithm is going to say, oh, this one is very popular.
Speaker A:Let's send this out to more people.
Speaker A:So let's do that.
Speaker A:Right?
Speaker A:That's another fun one.
Speaker A:Another one is a testimonial swap.
Speaker A:So this could be very similar to what I do at the very beginning of my episodes if you listen to them now, I am now getting any of my clients that I've been working with, they have been doing testimonials.
Speaker A:Now here's the beautiful part.
Speaker A:They're offering me a testimonial, but in exchange I'm also saying please mention your name and your podcast name so that people can go listen.
Speaker A:You help me, I help you.
Speaker A:It's a win win for both of us.
Speaker A:So I love that.
Speaker A:Another opportunity here is to do an intro swap.
Speaker A:So this would be say you talk to someone and you said, hey, I know that you have a podcast.
Speaker A:I have one as well.
Speaker A:I would love to do a little intro for your podcast.
Speaker A:And if you did one from mine, what we'll do specifically is hey, my name is of what podcast?
Speaker A:And this is the podcast with so and so.
Speaker A:It's kind of like a different intro.
Speaker A:The thing is, is what you're doing and what I'm doing with the testimonials at the beginning is I'm shaking it up because you're like, oh, who's she going to have on this week?
Speaker A:I want to go back and listen.
Speaker A:Or oh, what was.
Speaker A:That's not Kim.
Speaker A:Who is this?
Speaker A:What am I listening to?
Speaker A:So it's kind of like a little bit of a shake up in the system.
Speaker A:And again, you don't want them to be super long, you want them to be pretty short.
Speaker A:And then it's a, it's just a nice way again of kind of reciprocity there with a little bit Of I'll do an intro for you, you can do an intro for me.
Speaker A:Or alternatively, if you do a testimonial, please mention your podcast so that you get some love as well.
Speaker A:Now there's also borrowed visibility.
Speaker A:Borrowed visibility without living on your social media.
Speaker A:This is like podcast guesting, right?
Speaker A:It is so easy for a podcast listener to go from listening to one person's podcast to another person's podcast.
Speaker A:It's so easy.
Speaker A:They are already right, because they're already podcast listeners.
Speaker A:So if you are interested in guesting, you go, you guest, you mention your podcast on that podcast and then it's a nice easy transition for somebody to kind of just move over to your podcast and listen there.
Speaker A:Now, in other places, other places are webinars, summits, any kind of speaking arrangements in person or online, any one of those.
Speaker A:And then I just had a client do some radio.
Speaker A:Why not?
Speaker A:And I said to her, she says, I'm going to go do radio.
Speaker A:And I said, great, don't forget to mention your podcast.
Speaker A:Don't forget.
Speaker A:And again, here's that tip again.
Speaker A:Don't just say, go listen to podcasting for your spiritual business, but say to them, hey, I'd love for you to listen to episode 22 of podcasting for your spiritual business.
Speaker A:Start there.
Speaker A:That's the best one to get started.
Speaker A:If you want to rename your podcast or whatever it might be, give them something very specific so they don't just look and say, I don't know, where do I start?
Speaker A:Then they go and they look for one specifically.
Speaker A:People love it when you're like, you get rid of all of like the decision making.
Speaker A:They, they love it when you just make that decision for them.
Speaker A:So number six, paid visibility.
Speaker A:So this is strategic because it's not just to Facebook and Instagram and LinkedIn.
Speaker A:This isn't.
Speaker A:You just like saying, I'm going to throw money at ads.
Speaker A:Don't thr.
Speaker A:Throw money at ads.
Speaker A:You don't want those.
Speaker A:You want specific podcast ads.
Speaker A:We're talking overcast, podcast addict, acast.
Speaker A:We want those to be any kind of banner ads in a player.
Speaker A:They have a warm audience already.
Speaker A:They have listeners already.
Speaker A:You're not just throwing money out there to meta and saying, hey, go listen to my podcast.
Speaker A:And they're like, I don't even know what a podcast is.
Speaker A:No, these are very specifically already podcast listeners.
Speaker A:And you can, if you get the right price, you can get quite a bit of new followers just based on that strategy alone.
Speaker A:Okay, so here's a couple of hidden Ones that maybe you don't know, or maybe maybe it's kind of like a little sneaky, but not sneaky in a bad way, but just kind of throwing them under the radar here.
Speaker A:Okay, when networking, speaking or guesting, you're going to tell them to start with an episode.
Speaker A:Again, numbers are easier to remember than titles.
Speaker A:It just makes it really friction free.
Speaker A:So always make sure that you tell them in any one of those webinars you're doing, youtubes, you're doing, podcast guests, you're doing always tell them to start with an episode and then maybe, hopefully that person can link that specific episode in the show notes or wherever it might be.
Speaker A:But make sure that you tell them that.
Speaker A:Now, another one inside of episodes, and I did this earlier today, you just tell them what episode to go to.
Speaker A:So you know what, if you want to know more about podcast descriptions, you'll want to go and you'll want to listen to podcast episode number 21 and listen to that episode.
Speaker A:And that is going to give you more information on how to find keywords and how to write your description for your podcast, making sure that you're linking back to old episodes within your episode today.
Speaker A:Another one is you've already made that B roll.
Speaker A:Or maybe you didn't.
Speaker A:Maybe you're like, I don't know, I don't want to send it out onto my social media platforms, but why not send it out to Pinterest?
Speaker A:Pinterest is a searchable platform.
Speaker A:We've talked about Pinterest before.
Speaker A:It's got a really long shelf life and it's less forward facing.
Speaker A:So if you're thinking, I don't want to put it into my personal social media, but I do want to do something.
Speaker A:You could turn a B roll clip, which again doesn't have your face in it, into a Pinterest pin or into something like that.
Speaker A:So that would be hidden but effective for people to be able to find you.
Speaker A:Another one is a guest follow up sequence.
Speaker A:So after guesting you could ask that guest if you could send a little email.
Speaker A:You could do a little email swap with them and you could say, hey, I have a little blurb.
Speaker A:Would you mind sending this out to your people when you send out an email and basically just says, hey, this is so and so.
Speaker A:Thanks for listening to last week's episode.
Speaker A:I really appreciate it.
Speaker A:And here's a resource, here's a mini course, here's a little something about something.
Speaker A:And then also this is the episode number I recommended that you start with.
Speaker A:Almost nobody does this.
Speaker A:And realistically, if you told me if you were a guest on my podcast and you told me that you wanted to do this, I would be like, absolutely.
Speaker A:Because writing those like little blurbs is really hard.
Speaker A:But if you had something very specific from that guest.
Speaker A:Yeah, that's yes, please, I'm signing up.
Speaker A:So just, just think about that.
Speaker A:It could be like an additional little tweak that you could offer to the host, right?
Speaker A:And offer to the host's newsletter people.
Speaker A:It's not that you are asking for their newsletter list, it's just that you're saying, hey, I have this little blurb.
Speaker A:Could you just add it to your newsletter?
Speaker A:Because I would love to just offer this additional resource to your listeners and just remind them about the episode number that I mentioned.
Speaker A:Another one that you could do again, another little hidden, sneaky way to add these podcasts of disability in is mention your podcast in your proposals, your agreements and your contracts.
Speaker A:I know, it's kind of crazy, right?
Speaker A:Maybe even the bottom of your invoice.
Speaker A:So at the bottom of your invoice where it just says thank you for your prompt payment, you could say something like, thank you for your prompt payment.
Speaker A:And also please listen to episode da da da da da.
Speaker A:What a great way to remind the person that is making a payment to you.
Speaker A:Or maybe it's on the receipt as well that you have a podcast and it's just layering on more authority.
Speaker A:It's just saying, hey, I have this and I'd love for you to go listen.
Speaker A:Make it as easy for them to find those links as you possibly can and put them everywhere.
Speaker A:Spray them around like they are seeds in the wind.
Speaker A:Because you just want everybody to be downloading and listening to your podcast.
Speaker A:One more here.
Speaker A:Calendar based visibility.
Speaker A:So when someone schedules a call or books a service with you, an auto email that says thank you, can't wait.
Speaker A:And I did mention this earlier, but again, just any kind of call booked, right?
Speaker A:It's not just on that thank you page that flips over, but the email reminders, right?
Speaker A:You could do with PS at the bottom and you could just say, hey, while you're waiting for our call, please listen to episode number and just tell them it just again, just one more way, one more layer of I want you to go listen to my podcast and this is a great way to just give them that link, make it as easy for them as possible.
Speaker A:And also, again, anytime you send them any kind of correspondence, it should have your podcast episodes in it.
Speaker A:Now I say that and I don't always do that.
Speaker A:I'm working on it, so it's always a work in progress and it's a lot right?
Speaker A:I totally understand that.
Speaker A:I am a solopreneur myself, so I 100% understand that.
Speaker A:Maybe you're like I can't do all of these.
Speaker A:I can't do all of these today.
Speaker A:Nope, you can't.
Speaker A:But you know what?
Speaker A:Maybe you can re listen to this episode and do one more every week or one more every month.
Speaker A:You don't have to do them all.
Speaker A:But if you're looking for some podcast growth that is visible without being seen, then maybe this is a great way to do that.
Speaker A:Just a couple of these little tips here.
Speaker A:Just a couple of things.
Speaker A:Next time you're making that thank you page, just add that podcast into there.
Speaker A:That way you are getting some love to your podcast and maybe even a specific episode that you want them to listen to.
Speaker A:All right.
Speaker A:Hopefully this gives you some more ideas on just some more visibility and go out there, be visible, have your podcast be found and make some money.
Speaker A:Until next time, where your voice flows, your business grows.
Speaker A:See you then.
Speaker A:Thank you so much for listening to this episode of Podcasting for Spiritual Women.
Speaker A:If you would like more strategy and tips and some tricks on how to make your podcast better, I recommend that you join my newsletter list.
Speaker A:You can find that@kpcreativemedia.com newsletter until next time.
